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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

BMW wins engine of year

By Ben Whitworth Motor Industry 09 May 2007 05:51 BMW’s twin turbo 3.0-litre engine – the mighty 306bhp straight six from the 335i - has taken top honours at the 2007 International Engine of the Year Awards, the engineering equivalent of the Oscars. This is an unprecedented third year in a row that BMW has clinched the title of International Engine of the Year Award – in 2006 it was the M6’s V10 that took the title, and the M5’s V10 claimed gold in 2005. Other winners, judged by the panel of 62 motoring journalists from 30 countries across the globe, included Porsche for its biturbo 3.6-litre flat six (unbelievably, the first time Zuffenhausen has won an IEYA award), Toyota for the Prius’ 1.5-litre hybrid unit, and Volkswagen’s TSI twincharger 1.4-litre unit.

Fuel duty freeze is 'no give-away'

MOTORING GROUPS have given a cautious welcome to Chancellor George Osborne's announcement of a freeze on fuel duty until May 2015. But Transport Secretary Patrick McLoughlin's insistence on the value of HS2 to the UK cut little ice with opponents of the high-speed rail scheme. On fuel duty, both the AA and the RAC pointed out that Mr Osborne was already getting big sums from motorists in taxation.